So, the big boys and gals, Google is at it again. When they first came out with the Humming bird folks thought that was bad. Then came the Penguin which was rather brutal for some. We are drawing closer to 2017 and we can expect BrainRank which is the new ALOGORITHM Google is coming out with.
With Facebook and Yahoo having their own algorithm, there is going to be competition for Google. There will be new standards of evaluating sites and ranking them.
Keywords as we know it will change. Long tail keywords will be more like sentences. This will be more conversational. It’ll be like talking to Siri. Microsoft has already adjusted Cortana so, it’s more conversational or more human.
Get ready or even More Voice Search
There will be a lot more voice search both on mobile device and on your computer. Mobile searches are up and Google has recognized this. Hence. They are going to be ranking sites that have moved over to the AMP. With Google indexing, they want content to be their criterion, not loading time of the site.
Forget those 3,000 words post
We have been schooled for so long about writing long detailed post. However, with the trend that’s on, now Google has changed its mind once again. No longer are epic post favorable for ranking. Google is looking for condensed post or quick videos. We see where this is coming from, everything is quick and condense. Take a look at the website delish, delicious food prep in a few minutes. Look at snap chat, video message in second. Everything is short and to the point.
Google wants people to feel safe
Is your site secure? Do you have the http? Google found that people want the confidence of knowing a site is safe and they are respecting peoples wish. Move your site to a secure domain and improve your SERP RANKING.
There are more changes coming be sure of that. Whether everything pans out, keep in mind a change is coming and how we view SEO.